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Tuesday, December 15, 2015

Have You Ever Heard of These Guys?

I've got a couple of questions for you.: Do you listen to The Social Experiment? Probably not. If you do, kudos. If you don't, I don't blame you. I blame the corporate music industry. The Social Experiment is an independent music group, something that is hard to come by these days. They have chosen to not conform to the evil music labels and sign to a death sentence that a label deal is. This leads to them preaching what they want, and that means some meaningful music (also hard to come by these days).

In our modern society where people are connected closer than ever with social media, it is easy to be discouraged because of who you are and who you aren't. People choose to show a certain aspect of their lives on social media that rarely portray their actual life. Social media influences people's perceptions of what is "cool" or not. If a person chooses to follow that social standard, then he/she is conforming to the pressure of changing their identity just to fit in. A song that explains this very well while inspiring their fans to love them selves is "Wanna Be Cool" by Donnie Trumpet & the Social Experiment: "I don't wanna be you, I just wanna be me / I don't wanna be cool ... If you don't get re-tweets, it don't mean you say less ... I don't care if anybody likes it or likes me it's cool." This song is meant to show the fans that being cool is just being who they are, not changing their identity to be what they're told is cool. The artists in this song are very unorthodox in their music career and personalities. They all have their own unique personas that are influenced by no one. Chance the Rapper, a fully independent rapper, says he doesn't want to be anyone else in order to be cool. Fun Fact: Chance the Rapper is the first independent artist to perform on Saturday Night Live.
Kyle, another independent artist in this song, says that if no one likes who he is, he doesn't care and thinks that fact is cool. By not caring about what other people think about him, Kyle is setting an example for self-conscious people to, in order to be happiest, let go of their inhibitions and do what makes them feel happy. The song addresses the problem with social media and lack of confidence, saying that if you don't get "retweeted" or "liked" on Twitter, it doesn't mean your thoughts are worthless. 

An important fact to note is that The Social Experiment, Chance the Rapper, or Kyle are artists that are not signed to any labels. This means that they do all of their promoting, recording, distributing, and performing without any corporate affiliation. This is almost unheard of in the music industry, given how popular they have become. There is a reason it is called the music industry. Because they don't have a label or corporation breathing over their down their necks, they can do anything they want as artists. Artists that are signed will often be forced to do what is popular in music: simple, catchy songs that boast opulence and beauty. The Social Experiment and artists alike are choosing not to conform to popular demand and creating their own type of popular music. Artists like these are offered extremely tempting deals from corporations for deals or sponsorships. These offers can be upwards of $50 million. It takes a lot of courage and pride to decline these offers to do what you love and to not stray from your morals. 

This song is important to me because it preaches a different message than modern music listeners have ever heard. It is more sentimental coming from independent music artists that have made their own success. As a listener, you know that this song was not made by a corporation just to seem sincere; this song and these artists are sincere in their message and want to make different music that what is being fed to people.